Video AdvertisingThe second screen is now the first screen.
YouTube ads are like TV advertising, but more affordable, targeted and measurable. It’s the video that ad that appears before the video content. YouTube ads can be shown to a targeted audience most likely to purchase your product or service.
With TrueView, you pay only when people watch your ad (first 30 seconds or the entire ad). Users have the option to skip the ad, so you only pay for those interested in your message.
YouTube also has a Remarketing feature that allows your ads to be shown again to viewers that watched your ad through the first time.