Studies show that over 95% of people that visit a website never return. The visitors that come to your website may not make a purchase for many reasons; they may not have been ready or were simply interrupted. What if there was a way to stalk the people that came to your website, but didn’t make a purchase? There is.
Google Remarketing is part of the Display Network. When visitors come to your website, a cookie in their browser triggers your ads to appear across websites all over the web that show Google Ads. Visitors can click on your ad to return to your website to complete their purchase.