Audits & Strategy

Audits & Strategy

Your Blueprint for Getting Customers From Google and AI

We audit how your business shows up on Google and in AI answers. Then we hand you a roadmap and an action plan for what to fix first.

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Does This Sound Familiar?

I hired an SEO, but I have no idea what they’re doing.
ChatGPT recommends our competitors and never mentions us.
Every month we pay for ads, and the leads stop the day we stop paying.
We got a free SEO report with 50 “errors” and no idea which ones matter or how to fix them.

The cost of ads rose 12% this year (Meta, Q2 2026 earnings).

Ads rent your customers. Organic search and AI visibility build traffic you own.

Why Invest in SEO and AI Search?

B2B marketers rank their website, blog and SEO as the channel with the best return on investment, ahead of email and paid social (HubSpot, 2026).

45%

of consumers now use AI tools to find local businesses, up from 6% a year earlier (BrightLocal, March 2026)

4.4x

Visitors from AI search tools converted at 4.4 times the rate of traditional organic search visitors (Semrush, 2025)

A page that ranks keeps bringing in customers long after it’s built. An ad stops the day the budget does.

What Does an SEO and AI Search Audit Cover?

Google weighs many signals when it ranks a page, and AI tools use their own. Free audits check one slice. We check them all.

Google Search Performance

What’s bringing in traffic and customers now, what’s slipping, and the searches where you’re close to page one.

Technical SEO

The problems that stop Google from finding, crawling and trusting your site, from indexing errors to slow pages.

Content

Your money pages and the gaps between you and your competitors. You get a page-by-page recommendation to keep, optimize, rewrite or remove each existing page.

Authority

How your backlinks compare with your top competitors’, and where they’re earning links that you’re missing.

AI Visibility

Whether ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude mention you, cite your site or recommend you, and who they recommend instead.

Local Search

For businesses that serve a local area: a Google Business Profile audit and your map results, with recommendations geared toward getting AI tools to recommend you.

What Do You Get From the Audit?

  • Your Blueprint. A clear summary of where you stand on Google and in AI answers.
  • Your Roadmap. Every recommendation ranked by impact, with quick wins first and bigger projects sequenced after.
  • Your Action Plan. The specific steps to take next, in order.
  • Google Business Profile recommendations. For local businesses, the profile changes that help Google and AI tools recommend you.
  • A walk-through call. We go through everything together and answer your questions.

The audit shows you what to fix. Our monthly plans do the fixing.

How Does the Audit Work?

01

Share Access

You give us access to Google Analytics, Search Console and your Google Business Profile. We’ll provide simple instructions.

02

Onboarding Call

A 45-minute call about your business, goals, your customers and the competitors you’re up against.

03

We Run Your Audit

Our team digs in across all six areas. Your audit takes 7-14 business days.

04

Walk-Through Call

We take you through your roadmap and action plan, and you leave knowing exactly what to do next.

What Is a Content Plan?

A content plan maps out the pages to build next, in the order that brings in customers fastest. The audit grades the content you already have. The content plan shows you what’s missing. Add it to your audit, or get it on its own.

What’s in Your Content Plan?

  • A prioritized list of pages to build, ranked by how winnable and profitable each one is
  • The target keyword and related searches for each page, with search volume and difficulty
  • A ready-to-use page title, meta description and URL for each page
  • What each page needs to answer to win over buyers and get quoted by AI tools
  • The questions customers ask AI about your business, and which page should answer each one
  • The topics your competitors win that you don’t cover yet

Who Is a Content Plan For?

A content plan on its own suits new and small sites that need a clear plan for what to publish. Paired with the audit, it gives an established site the full picture: what to fix and what to build.

For more established sites, it provides direction on what to publish next and how to improve on what you have.

Want Detailed Briefs for Your Top Pages?

For clients that want to write the content on their own, add content briefs for your highest-priority pages. Each brief gives your writer the outline, the questions to answer and the sources to use.

The plan maps your content. Writing it is a separate service: see our SEO Services page.

How Much Does an Audit Cost?

Pricing depends on the size of your site and whether you add a content plan. See current rates on our Pricing page.

FAQ

How is this different from a free SEO audit?

Most free audits come from a tool that scans your site for technical errors. Technical health matters, but it’s only one part of what decides where you rank. Google also weighs your content and the sites that link to you. Free tools don’t check whether AI recommends you. We check all of it.

I already rank on Google. Do I need an audit?

Ranking on Google no longer guarantees that AI mentions you. Only 37.9% of pages cited in Google’s AI Overviews also rank in Google’s top 10 (Ahrefs, March 2026). The audit shows where you stand in both places.

What happens after the audit?

You choose how the work gets done. Your team can follow the action plan on its own. Most clients hand the roadmap to us on a monthly plan. Some share the work: your team takes the tasks it’s comfortable with, and we handle the rest.

Get the Plan Your Competitors Wish They Had

Not sure whether you need an audit, a content plan or both? Book a 45-minute call, and we’ll tell you what makes sense for your business.